Are You Selling Burgers To Vegans?

A mistake is costly. If you don’t learn from it, it’s even more costly.

Something that many business owners unfortunately don’t learn from is “bias.”

It’s something you can identify from your previous customers.

Who is your majority audience? Who buys from you the most? Certain areas? Certain age group? Certain income? Do they have kids? What kind of verbiage do they use? Where do they spend their time online? Where do they spend their time in person? Do they have pets? Do they have hobbies?

All of these things should really be taken into account before putting out any marketing message.

You can gauge this by looking at your reviews and your competitors' reviews to see what kind of language these people use.

Like how do they actually speak?

And it will give you an indicator of what kind of people you’re selling to.

Are they students? Homeowners? Retired?

What sense do you get from them?

Check out my other blog posts below!