How Luxury Brands Brainwash You to Buy

Louis Vuitton, the most valuable luxury brand in the world, sells over $15 billion worth of products and leads the luxury fashion market with the highest profits over any of its competitors.

But what you don't see is how this billion dollar brand gets inside the customers head using neuroscience and marketing to control their minds.

These types of brands go through the most extreme measures to manufacture exclusivity and “limited stock.”

It’s all a fugazi.

Do you really think that they don't have the funds to go out there and procure the goods to make enough to sell to the demand?

Of course they do. It is by design. They want to keep that inventory low so that it increases the urgency for you to act now.

With these luxury brands you are not buying the material, you're not buying the cotton, you're not buying all of those specific things.

You are buying the status of having the Louis Vuitton logo on your bag because you know it’s what all the rappers, celebrities, and influencers are wearing.

And you want to be like them. Therefore this is like a cheat code.

Subconsciously we all think “If I buy this I’m going to be like them.”

I'm not saying that you need to go through these crazy lengths and use all this insane stuff in your business.

But what I will say, is the very first thing you should do when you sit down and write an ad, sales page, or email is think about, “what is the emotion that I'm trying to elicit?”

Don't think “how do I write this subject line?” or “What's the hook going to be?”

People don’t remember features and benefits. People will remember how you make them feel.

Talk Soon,

Spencer Goldberg

Founder

P.S. If you liked this, check out some of my other blog posts below.