How To Make A Godfather Offer

Every ad, EVERY AD needs to have a point.

It needs to make the reader do something.

An action step, a watch this, a receive this, a sign up here.

But your ask can’t be too big!

People have things to do. You can’t ask for a 30 minute zoom call right out the gate.

We need to make it eassssy for them to say yes.

“Click here for your free…”

“Take the quiz here to find out your _____”

“Watch this video to solve x problem”

Give them something that they want in exchange for their contact information.

Then take it from there.

Once you have them say yes once, it’s much easier to get them to say yes again.

This is called “2 step lead generation” - Social media makes it easier than ever.

Click here to learn about it.

Talk Soon,

Spencer Goldberg